Карина Черных (Редактор отдела «Ценности»)
Adapting to this personalized future likely requires building distinct brand identity and perspective rather than trying to be everything to everyone. If AI models categorize you clearly—as the practical, actionable advice source versus the theoretical deep-dive resource—you'll appear reliably for users whose preferences match that positioning. Trying to be too generic might result in appearing rarely for anyone as models route users to more distinctive alternatives.
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Second, identify your top five most important pieces of content—articles that address core topics for your audience or drive significant traffic currently. These become your initial optimization targets. Don't try to optimize everything at once. Focus on making these five pieces as strong as possible for AI citation.
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